FashiTo be fair, they're basing that on the MSRP. Street price for the K702 65th Anniversary Edition headphones (that these are based on) is closer to $350. Realistically, we saved more like $450,000 - which is still VERY significant and awesome. It's my first "Drop" and I'm excited to get them, despite having to wait until February! Gives me enough time to save for a DAC/Amp and spread out the hit to the bank account :)