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The $650 msrp price tag is pulled out of the Massdrop's ass because only this website sells these custom cans. It's like look we set a certain price that has no meaning but believe us it would cost a LOT more. It sounds especially funny considering the cans are manufactured in China so the build quality is gonna be shitty as usual just like in the video review.
To be sure, it is a little disingenuous given that the price is based on the "Annies," which have higher quality construction. But the driver is supposed to perform comparably if not the same, so it isn't made out of whole cloth.
Its in comparison to the manufacturer's msrp for the 65 anniversary edition k702 which these are cloned from. No its not the same headphone, but its massdrops own edition of said headphone.