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View Full Discussion Seems every generation falls for its own version of advertising BS.
Take a little walk down "running shoe" memory lane:
"In 1933, canvas footwear pioneer B.F. Goodrich patented the "Posture Foundation" insole, and began adding the new technology to its shoes. B.F. Goodrich shoes with Posture Foundation became known simply as "P-F" in 1937. In 1935, Canadian badminton player, Jack Purcell designed a low, white-bleached badminton shoe made of canvas-and-rubber for the B.F. Goodrich. By 1944, PF Flyers released their first kids collection of shoes, creating the slogan, "Run Faster, Jump Higher".Fashion trends in the 1940s and 1950s saw PF Flyers expand from gyms and ball fields to become fashionable active footwear; its main competitors being Converse and Keds. "Everything you do is more fun with PF" read one 1947 magazine ad. PF styles ranged from high- and low-top sport shoes to oxfords and moccasins "for work, relaxation and play." By the 1960s, PF was one of the most popular shoes in America, but struggled with industry changes in the early 70s."
ZeroDrop and FootShape are not "advertising BS". They are fundamental, structural features of the shoe that provide measurable benefits.
Sure kid , whatever you say.
I accept that there is considerable fluff when it comes to marketing. A lot of what is touted as different is cosmetic or has no real-world effect on the performance of the shoe. However, I have been a runner for many years and have struggled with foot problems. I can tell you from first-hand experience that SOMETHING is different with Altras. It's not marketing BS. I encourage you to try them for yourself if you haven't already, then come back and share with this community your experience-based opinion.
My point is that 50 years from now their marketing, and maybe your comments, will seem as silly as PF Fliers’ did back then. And back then, I was as adamant about my Fliers as you are about your Altras—coincidence?
Human knowledge advances and eventually makes every idea obsolete. I guess that's your argument? To that end, I would love to hear your evidence countering the specific, claimed benefits of this product.
Ray, you have yet to specifically identify what statements made about this shoe you disagree with. 🤔
Aside from the marketing? It's singularly unattractive!
Not “aside” from the marketing. What exactly about the marketing is offensive?
Hokey gibberish like:
"Built for runners looking to set a new personal record without sacrificing comfort, the Altra Duo shoes are designed to support you through miles of speed training, racing, and road runs"
Not to mention unsupported/unsubstantiated claims like:
"The FootShape toe box encourages natural toe splay and keeps the big toe straight for more comfort, stability, and power."
One would assume if any of this were factual, the good folks at a zillion other "athletic" shoe manufacturers would have picked up on the concept long before these dogs landed in MD's close-out isle.
And did I mention they're ugly?
Fair enough. Yet the same flowery language has been used of the knives, cookware, pens, clothing items, etc, we all buy and support on this sight. Seems odd that this particular product would be singled out.
They are ugly. Fine. Lead with that. But to attack the language used to promote it - you might as well go after the claims made by all of the other products sold here as well. Of all the even more exaggerated claims made on this site this is the one that bothers you?
Personally, I benefit from a shoe that has a wider toebox. Too many shoes mash my toes together and make extended use uncomfortable. So that product description is accurate.
”Personal record” and “designed for you”. Yeah, marketing. But hardly worth taking offense considering, as I say, the language used for all of the other products we all buy here. It’s hardly “vegan leather” worthy though. 😂🤣😂🤣
On the unlikely chance you find any other MD drops using exaggerated marketing claims please send them to:
Exaggerated MD Marketing Claims Department (Attn: RayF) and we will be pleased to investigate your concerns.
My comments on the scandalous MD (no such thing as) Vegan Leather drops are a matter of public record (unless MD has deleted them in embarrassment).
As to wider toe boxes, I suspect every hominid on the planet would benefit from such a design, as most shoes are shaped in the dimensional inverse of the human foot, but I wouldn't hold my breath waiting for the industry change anything from the current status quo.
In the meantime, it is up to all of us to be vigilant in our efforts to rid the planet of ugly shoes!
The BS meter goes way up on drop copy like this:
The Keycaps of Your Dreams
Put your keyboard in a dreamlike state with this set of colorful, abstract keycaps. Made up of cream alphas and granite blue and peach modifiers, the set has a soothing feel to it—like you’d have when sound asleep in your cozy bed. 🙄
Rapid Deployment, Comfy Feel
Have a need for speed? You’re not alone. Backed by the CRKT’s Outburst opening technology, the Hyperspeed opens fast—so fast you just might miss it if you don’t look hard enough. 🙄
And how about EDC drops with the word “Tactical” tacked on. Ridiculous marketing speak to make hipsters and toy soldiers feel tougher than they really are.
Hyperbole is everywhere.
Sad but true.
That's why I invented the MD Marketing BS gamma-wave filter.
Still waiting to hear from them regarding my drop application...