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So the warranty was/is a way to insure that the unlucky few who get the defects in mass produced items are taken care of. For years most electronics had a 90 day warranty for parts. Why? Because in the transistor era if a part was going to fail, it was almost certain to do so in the first 100 hours of use...after that you were good. So a 90 day warranty made perfect sense and maybe still does for electronics. The fact is, from a manufacturer's point of view a longer warranty is essentially a marketing ploy. Yes, you will have some extra expense from those few units that actually really fail in the later years but that is a small cost in the large scheme.
So, we really think that two years is a decent industry standard and covers all true defects in materials and workmanship, which is the point of a warranty. Normal wear and tear are never covered by any company and life expectancy is also on the consumer to properly use and maintain their purchase. You know, like changing the oil in your car.
And you (and the scene) bring up a good point, which is that a quality product from a good company it really doesn't matter unless you get something defective and have to swap it out (in which case you're going to use the warranty early on). And I agree with that, for the most part. The one exception is that in a globalized economy that has tons of businesses springing up because of the ease-of-access to many of the same manufacturing materials/parts/etc. that only larger companies used to have access to, and let's not use euphemisms here for the most part I'm talking about access to cheap Chinese-produced materials/parts, a lot of companies don't stand behind their products like they used to. They either pour money into marketing and let quality and QC slip (a company like Razer comes to mind) or they're just competing in a race to the bottom and selling online or in B&Ms trying to compete on price. I think we're all probably guilty of being in a Walmart or another B&M every so often and just grabbing something because it's cheap. I did it just the other day in the hardware section to grab some bins to organize some small electronics I have (because, well, they're plastic bins).
Do I think your company engages in this practice? No, not at all. I wouldn't have spent money on your product if I thought so. When we're online and we have access to reviews and such, there's a ton of information at our fingertips and we can do all the research we want. But before I knew anything about your company/product, I definitely looked at the warranty precisely because of this race to the bottom I mentioned. I think maybe my comments put a little too much emphasis on that as a downside, but like I said I was reaching for one and despite any arguments it's not like a longer warranty would be a bad thing (as a consumer).