Atlantic Worldmaster Lusso Automatic Watch

With a history like that I wonder why they are not a member of the FHS? http://www.fhs.swiss/eng/watch_brands.html?letter=A I'm reading now on Wikiepedia that the FHS represents more than 90 percent of Swiss watch manufacturers, over 500 companies, but I guess that leaves 9 percent or so who aren't members. You'd think that those 9 percent would be the smallest companies or those that only make minor components though. https://en.wikipedia.org/wiki/Federation_of_the_Swiss_Watch_Industry The FHS took the side of tightening the SWISS MADE requirements in 2012, and some companies fought back. The previous requriements specified 50 percent value Swiss content and the new requriements specify 60 percent. Most FHS members wanted the Swiss content requirements raised to 80 percent. So I would expect that companies that were anti-FHS were companies with more Chineses content. http://www.nytimes.com/2012/04/28/business/global/swiss-watch-industry-seeks-to-tighten-requirements.html Classic quote from the article: "Vincent Chan, Golden Hawk’s director, makes no apologies for Swiss Mountain’s methods, or its watches, whose top-of-the-line model sells for $450. Even if everybody in Switzerland isn’t perhaps happy about what we do, there’s nothing they can do about it because we follow the rules,” Mr. Chan said in an interview last month at Baselworld, the world’s biggest watch fair." Mr. Chan? Mr. Chan?! Neither Golden Hawk nor Swiss Mountain are listed as FHS members, so the 9 percent may mostly consist of Chinese interlopers who incorporated a paper company in Switzerland. So I'm not sure where that leaves Atlantic, and I'd like to know more about outside investments and stock ownership changes during the 50-year gap in their company history timeline.

Atlantic does have an actual swiss pedigree, though. The company was founded in 1888. The company actually renamed itself Atlantic because they produced some of the earliest waterproof watches. They survived the quartz crisis by withdrawing from many markets and focusing on selling upscale swiss mechanical watches in Soviet bloc countries with little exposure to Japanese quartz. That's why there is little brand recognition in the US and to an extent western Europe, but if you go to somewhere like Poland or Romania people would recognize the brand pretty readily. They're one of the few truly independent swiss watch manufacturers left, except for the fact that they don't currently have their own movements.