The ring are difficult to make. The forged carbon process is new, has been expensive to develop and requires costly tools and molds. If you Google forged carbon fiber rings or watches you might wonder how we're able to offer the rings at the prices we do. I can sell the rings at this price because I developed our process, I made the molds and you are buying directly from me. Except in this Massdrop case I guess. It's an experiment.