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"Press the °F/°C button on the back for 3 seconds to change the scale. The °F or °C symbol changes on the display."
http://www.cdnw.com/sites/default/files/English_DTF572en.pdf
This is the same Imperial vs. Metric argument as is always had: Imperial was and is for ease of use and calculation, while metric was for ease of documentation and is for people who only use a ruler and beakers. Metric is great if you're just converting distance units, but get into more complicated fluid flow calculations and you want a system that has units created to perfectly cancel out for easier calculation and are designed to be similar to a known heuristic. Base 10 is great for changing centimeters to millimeters. Does base 10 have as many factors as base 3/4 numbers though? Isn't it nice to be able to divide into parts without going to decimals? Imperial is arbitrary you say? "The King's foot!" you say. Do you know what a kilogram is based on? How about a meter?