Look, at $50 you can't argue with this deal. For those who think that cables like this are snake oil, there are 3 electrical properties in cables that are known to affect sound, impedance, inductance and capacitance. The 1st primarily affects insertion loss and impedance matching, while the other 2 affect frequency based filtering. All these properties need to be low in a speaker cable. The idea is to get impedance low enough to be insignificant to impedance matching between the amp and drivers and to push low pass the filter frequency beyond the audible range. Impedance is basically a function of wire gauge and material while the other 2 are influenced by gauge, distance between conductors, dielectric constant of the insulator and construction. In construction, a twisted pair or conductors is better than a flat cable like common zip chord. Well, that's basically it. The problem is that when audio engineers talk about snake oil, they are not talking about zip chord vs twisted pair, they are talking about pro quality twisted pair speaker cable vs boutique cables costing thousands. This is a very significant and relevant context to the snake oil comments. If your not convinced, It's only $50 to find out for yourself.