CIY Blade 13 Key Keyboard

Just out of curiosity, but why get this when you could have just gotten a 75% or TKL keyboard to begin with? I mean, I think it looks like a cool product, but I think the marketing is a bit off. I'd market it towards people who actually appreciate keys, like people who aren't satisfied with the number of keys they have on their full-sized KB, or people who want to drop the numpad from the right side of the keyboard and instead add another row to the top of a TKL. And since TKL and 104-key KBs tend not to have rotary knobs, that adds another marketing bullet-point in favor of adding this to a keyboard that wasn't created so broken that you had to add another keyboard to it to make it useful. Yeah, I think I let some of my disdain for chopped keyboards bleed through a tiny bit, but I do like the idea of this product. As has already been said, it would be much more tempting if it was QMK/VIA compatible, but I haven't looked into how useful the firmware/programming software is. It might be fine, but it would take an annoying bit of research to find out, while being compatible with already established firmware/software would immediately tell me it was worthwhile (and it would also have lowered the amount of time required to come up with whatever proprietary code this thing is using instead).

Hmm. A price inversely proportional to the number of keys provided? Sign me up!