$4k ? My Rolex Sub Date was around $7500, and I got a great deal at that price.
I own 20+ watches, including a few Seikos, which I think are outstanding value for their price. But, I only have a few in the $xxxx price range; one of them being an Omega Speedmaster Chrono, which I'll compare the Rolex to. At first, I thought Rolex's were similar to Omegas, iconic looks, nicely finished, good quality, but very expensive for what they are. A few months ago, my wife had her eye on a Rolex, so we dropped by the Rolex store while we were on vacation. While we were there, the sales rep showed me a Sub Date and pointed out all the details, and I was thoroughly impressed. I was even more impressed when I operated the crown to set the date and time. There's a smoothness to it which none of my other watches had. Anyways, we left the store with a Rolex for each of us.
Fast forward a couple of months, I checked the time against an atomic time source, to which I set the watch when I first got it, and it was running 9 secs fast. +9 secs in 2 months! This is by far my most accurate and stable mechanical watch. My Omega runs +2s/day--pretty good, some would even say great. I own a timegrapher, so I can adjust any of my Seikos or anything with a Miyota movement, etc., to run within +1-3s/day too. But, I can't get them to run anywhere close to the Rolex's stability and accuracy.
The Omega and Rolex are around the same money, but the Rolex is a league above in fit, finish, and performance. Before I got my Omega, a friend that owns a jewelry store told me to buy a Rolex instead, and said that if I bought an Omega, I'd just be throwing money away. I had my eye set on the iconic Speedmaster look, so I didn't listen of course. In retrospect, he was right. I can see why Rolexs hold their value so well.