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Drop's new business model of offer less at a higher price must mean they hired a new bigwig who more than likely drove his prior company into bankruptcy but convinced the board of directors at drop that they can increase revenue while simultaneously reducing expenses.
Hey Drop, don't be too surprised when you're on the brink of bankruptcy next. If you happen to work for Drop then now might be a really good time to start polishing up that resume..... You're going to need it soon.