ArchmageI would agree, the lore left a lot to be desired. A lot of people underestimate the set but there are some great cards and strategy. Not to mention how fun it can be having guild matches! Typically we will do a 2vs2 match, everyone loyal to a certain guild.
GraveDigger78I remember when Return to Ravnica came out, there were a bunch of people near my local game store who would walk around the area wearing the guild symbol and other people could challenge them a-la-pokemon to matches. It was pretty exciting. Something that unfortunately was not replicated with Khans