The latest batch of the ALT Soft Carry Case has shipped. As mentioned in our update on 7/27, we made some small tweaks to the case in response to initial feedback from the first version of the case. Specifically people wanted to be able to snug up the case flap to be "tighter" to fit smaller keyboards and the previous velcro placement (with matching horizontal stripes) essentially only allowed for a single level of tightness.
We've seen a range of feedback from both the first and second versions, and will continue to make small tweaks as we seek to find the "optimal" solution. Despite it's uncommon appearance, the current version with perpendicular velcro has been strength tested (you can put an ALT keyboard in it and shake it upside down, the velcro doesn't unfasten).
We expect a product like this to evolve over time, with small changes- velcro, pockets, straps, interior/exterior colors, size, etc. We'll do our best to communicate any major changes to people ahead of time. If you're ever not satisfied with what you have received, please contact customer support and they'll get you setup with a refund.