The colors are cute but as other people have mentioned the kits really don't make much sense.
It might help to look at other DSA groupbuys and collect some feedback before deciding on the kits, since to use ortho/40s/ergo/various layouts you need to buy the full base set out of the gate, which leaves those people with tons of keys they're not going to use.
Plus this is SP DSA, so there's really no harm in breaking the kits up more into subsets that make a bit more sense. For example if you split the alphas from the base kit then all someone would need to cover a TKL would be alphas + text or icon mods. Numpad could be a kit in itself that included the numbers, mods, and the text mod from *that* kit. Etc.
Not trying to be overly critical of the designers, just my two cents on how to improve going forward.