For some, a watch is a quick way to track the time; for others, it’s a work of art, a constant source of enjoyment. In the case of our first homegrown timepiece—designed entirely in-house—it’s both. Latin for “lucky,” the Felix is a take-anywhere, do-anything timepiece you’ll never leave at home. It’s a combination of features that puts the needs of the wearer above all else. With a Swiss-made Sellita SW200 movement, a handsomely sculpted stainless steel case, a double-domed sapphire crystal, and a 100-meter water-resistance rating, the Felix is built to thrive under any conditions. And whatever those conditions may be, it comes in multiple styles to fit right in.
Note: At checkout, you’ll have your choice of the Felix SG with an STP 1-11 automatic movement or the Felix with an Elabore-grade Sellita SW200 movement. You’ll also have your choice of case color, caseback, and band. Pricing will vary depending on your selections.
Though the Felix’s design draws from the past, we’ve incorporated some modern updates to bring it confidently into the present. Like a traditional field watch, it has markings to track time on a 24-hour scale. Instead of a flat dial, the Felix features a gentle upward scallop around the edges to create a sense of depth. The triangular indexes are white and orange to pop against the black backdrop. To add sportiness, there’s a touch of orange on the seconds hand and screw-down crown, too. On top of that, the indices and hands are coated with C3 Super-LumiNova—making them easy to read in dark settings. Finally, as tribute to the Felix’s local origins, the caseback is engraved with a depiction of San Francisco’s 49-Mile Scenic Drive, a historic trip through the city’s most breathtaking views and points of interest.
Every aspect of the Felix is designed for comfort and freedom of movement. Measuring just 39.5 millimeters wide, it fits comfortably on any wrist. What’s more, the 4 o’clock crown stays out of the way whenever you bend your wrist. The case is atypical of traditional watch design. Sculpted like a bowl, it’s an elegant complement to the dial and case walls—something you won’t find on many other timepieces, let alone field watches. If you ever wish to change straps, the Felix is fitted with wire lugs and quick-release spring bars to simplify the process.
The appeal of an automatic watch can’t be overstated. Absent of electronics, automatic timepieces are powered entirely by mechanical parts. Unlike quartz (battery-powered) watches, automatics—if worn consistently—will never stop ticking, with the seconds hand gliding around the dial in a mesmerizing sweep. For the Felix, we’re offering two Swiss-made automatic movements, both derived from the classic 2824-2 automatic design. The first is from Sellita, a manufacturer quickly earning recognition as a major force in the industry. Our Sellita SW200 is the Elabore-grade version, complete with Incabloc shock protection, a decorated rotor, and a more exacting time-regulation standard. Our second option is the STP1-11—with a handsome geneva stripe finish—by Swiss Technology Production, a more recent entrant in the Swiss movement industry with ambitious technical goals. Based in Manno, STP produces each of its movements under a single roof.
We get it. Sometimes what you ordered just doesn’t work out. If that’s the case for you, don’t fret! All customers (both US and international) may return this item in new, unused condition within 30 days of delivery.
Estimated ship date is Jan 28, 2021 PT.
Payment will be collected at checkout. Cancellations are accepted up to 2 hours after checkout for in-stock items, or up until pre-order ships.