We've been keeping this under wraps for many months, so today I’m pleased to finally share with you the launch of the Drop Felix: Our very own, original design field watch with a Swiss-made mechanical movement.
The Felix (Latin for "Lucky") is our ideal everyday wearer. It balances the best product choices with utility, beauty, and value. Every aspect of this watch has been designed from the ground up, with the purpose of making a well-rounded watch we sincerely hope you’ll enjoy wearing every day.
We feel every great watch is the result of good human factors, and the best ones put the ergonomic needs of the wearer first. Even the origin of the field watch, which began as a problem-solving hack on the battlefield, stands as an early example of good ergonomic practice. Some of its most fundamental design choices are informed by US army milspecs that spell out typography, layout, luminescence, functionality, all in the service of creating a reliable time teller that works well even in the toughest of conditions.
This is also a Swiss Movement automatic timepiece. There are a lot of budget autos out there with respectable movements—but we feel strongly about proven quantities, and that begins with choosing the Swiss-made Sellita SW-200 as the all-mechanical heart of this watch. The design of this movement is legend (and its copies legion). It's been improved over the years, but the basics remain the same: An efficient automatic section with dual reverser wheels; a high beat rate (28,800bph); and most important of all, superb Swiss quality.
Watches also being ideally beautiful things, we wished to give the Felix a refreshing, sculptural feel. A bit of a departure from plainer dials of typical field watches, a gentle upward scallop was made on the Felix dial to match the equally gradual curvature of its outside casewalls. The handset are a slight refinement of the sword style hands typical to old field watches. The lugs too, are a reinterpretation of wire lugs from the earliest vintage field examples of WWI and after.
We're offering the Drop Felix in two colorways: Stainless Steel and IP Black, as well as a solid and exhibition caseback. We're also offering an assortment of add-on Canvas band for those of you who prefer NATO style straps.
This was truly a home team effort on behalf of Drop and we really hope you like it! Here for any and all questions.