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The bronze case for Glycine goes for 💲3️⃣5️⃣9️⃣ and that's with an automatic movement, Sellita SW200
This Invicta has high dome sapphire crystal with AR coating, and as well as a bronze case. The cost inputs on these items alone are pretty significant. We did it because domed crystals complete the look of a midcentury watch, and bronze has a wonderful charm. You will not find these items together on a lesser watch.
Flat mineral crystal with sapphire coating (a microns thick deposition layer) is not the same as an actual sapphire round, nor for that matter, a high dome sapphire, which is a bear to manufacture and costs way more and is virtually impossible to scratch.
With regard to the Glycines, I set the prices for both those drops. The second was $389, (not $359) and it was a heck of a promotion where we absorbed quite a bit of margin on account of the Bronze. If you're going to use a wholesaler that specializes only in Seiko mods as a basis of comparison, all I would caution is that you have to consider where they decide to allocate margin as it relates to their business model. What works as a promotional strategy for a wholesaler selling a single commodity direct to consumer is different for a manufacturer making an entire watch.
What $299 represents is a very capable and well made watch with a VK64 chronograph movement, a bronze case, domed AR coated sapphire crystal, absolutely gorgeous looks, made by a solid manufacturer with the know-how and experience to do it right. And rather than look down, look up. Because you're far more likely to see watches that even come close to this Invicta selling for $600 and more.
🆗️ I corrected the pricing, which seems to further prove there's not as much price difference for using bronze 🆚️ stainless steel...
I read the part of the sacrifice made on the margin with the bronze Glycine but I also remembered this other drop for Glycine, bronze, sapphire https://drop.com/buy/glycine-combat-sub-bronze-automatic-watch/ that went for about 💲4️⃣0️⃣0️⃣ So if that's another sacrifice, in the end that's what we're used to here... In Drop, we expect quite competitive prices and I feel this price is not delivering 😣
I get the part of the cost for the sapphire crystal and for that reason I didn't use the price (which is not your cost) as a whole... Makes no sense. But rather I looked at @ price difference (between flat & domed) and that proved to be not as significant. It's likely that the whole price/cost difference (between flat & domed) will remain the same for both an end user or a manufacturer.
So as you can 👁 the evidence I got is in agreement with my perception of the price 😥
Anyway, I'll 👁⬆️ regarding the price level for this kind of ⌚ because I'm sure there are many priced that way 💲6️⃣0️⃣0️⃣➕ at MSRP.
In return, you should also try to 👁⬇️ regarding price level because the Elysee drop shares many similarities except the following downgrades (I just put those on my first post as well)
- Stainless steel case.
- Flat AR coated mineral crystal, but it's also sapphire coated.
And in that case the upgrades (bronze & domed sapphire) are being valued now @ 💲1️⃣2️⃣0️⃣ which seem pretty steep to me, after all the facts I've analyzed.
I've never 🗣 this is a bad ⌚ what I'm 🗣 is that the price . isn't right at all 😐
You're citing a clearance item as the basis here; one that uses mineral glass (any deposition layer on that is microns thick) for the crystal and stainless steel. Our Invicta uses domed sapphire crystal (with a 3mm rise!) and a quality bronze alloy for the case. I appreciate your attempt to reason out the cost inputs, its not accurate because you're working backwards off of promotional pricing. It's like comparing the 2021 black car with leather seats, traction control and a sunroof to the 2019 banana yellow car with standard trim options and suggesting because they share the same transmission that the leather and sunroof and traction control must all cost nothing.
Furthermore, its not enough to just think pricing is merely a matter of passthrough costs you can subtract from the total. It also takes significant upfront investment to create an entirely brand new product versus merely sell an older one and the investment in design, engineering, and tooling costs all require recapture. We here at Drop, made this watch possible. We came up with the idea to reboot something from Invicta's own history, and worked closely with Invicta on the design, engineering and production plan, and now we're glad to make it available to you. We very much hope that if you do indeed like it -- and it sounds like you do -- that you'll support it at the price we're offering.