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ship date @ the end of Oct? Seems a bit far away no? (I'm new to Massdrop so idk how everything works fully yet)
These needs to be produced and various other reasons too.
It depends on the product. If it's something with plenty of stock, the ship date is not usually that far out (though it will always take longer than say, Amazon, due to the nature of things). But in the case of a product like this, it has to be completely manufactured still. The molds need made, which involves submitting plans to various manufacturers, and then the actual production process and QC will take a good amount of time. It is also a brand new keycap maker, so there may be some unforeseen problems. It is possible for them to ship earlier than that date if everything goes smoothly.