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Why are the amps "serialized" with a number? Is that a selling-point, really? Just curious.
When a product is launched for the very first time, some people get a kick out of having one of the first units made. In the case, one of the first 500. It has no practical value, it just makes some people happy and content that they own one of a few made during a period.
The other purpose of a serial number is so the company can keep track of an item in case of warranty servicing and to verify authenticity.
I think it’s safe to say the selling point, in this instance, is from the first reason I stated.