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So, whoever is in charge of the board game drops, keep it up (even if it's just looking at "the hotness" list on BGG) -- but in terms of pricing you're still at least 10% off of being competitive with some of the online stores that I can order from today and have in my hands in less than a week. You guys need to figure out a way to offer considerably better pricing on the base product, drastically reduce shipping cost, or improve logistics to get products into buyer's hands more quickly if not two or all three of the above.
One of the interesting things I've noticed is that most of the pricing issues comes from shipping costs. If there was a way to hold and combine dropped purchases for a savings on shipping, that could help lower the prices a bit.