This is just nuts for a freaking t-shirt. I don't care what hokum tech is loaded into this, it's still made in a sweatshop in china for less than a dollar. If you've got the money to waste, go for it.
m0arpheusThe more of these deals I see on Mass Drop, the less serious I take Mass Drop to be. I had such high hope for it of becoming a purveyor of high end stuff, but these "alternative" deals just make it look like they're really desperate.
ti97ExOfficio is not an "alternative" brand. They make very high end underwear and undershirts. I've started exclusively wearing ExOfficio boxer shorts and recently started wearing these V-neck undershirts. Nothing I've ever worn has been more comfortable. That being said, Amazon usually sells these from $25-35. Price seems to fluctuate on a daily basis. I usually will pick up another when the color I want is $25 (I just ordered another black one today).
As for MassDrop, I would like to see better deals. A product that is $5 off MSRP isn't a deal. I'd rather see 40% or more off MSRP. When you can easily get this product at this price on Amazon, we're not seeing very good deals.