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yet another ios-ified over-hyped and under-engineered worthless piece of technology. I think that this product would do better if it were marketed exclusively to people with serious memory issues and/or inebriates (IE people who are wasted/were wasted) who physically are too intoxicated to remember things. For normal people, I can think of a million better ways to drop forty bucks.
There are more use cases for the FIND than just for forgetting things. For example, you can sit in a plane and check if your bags made it to the plane on a connecting flight, get notifications when your bag comes closer on the luggage belt. You can share items connected to FIND tags with friends and track over long distances.