FIYTA I believe they are a Chinese company, all thing I believe is made in China
Here is my review / experience with FIYTA
my brother has an Fiyta automatic watch, it has an open case skeleton design like this.
He got it with full price(500-600) and was the model top of the line back in few years ago. The watch movement broke within a year.
The manufactory warranty repaired it in China but it only goes well for 3 month. After it minor problem pops up again, the movement sticks on few position, and it suddenly stopped working which needs really hard shake to get it back working. Then it was brought to the China again for the warranty repair. Worked for 1 month and the movement just died. We was tired and pretty sure they are not giving us new movement so we stopped that point, entire company/watch was lack of quality and craftsmanship.
Overall, The design was nice. And the design of this drop looks tremendous. i believe 230 is a good price to make a show on your wrist, but do not expect it will last longer then 2 years!!!! My automatic Seiko and Citzen (90-140$) have been serving for more then 8 years and they are still running great. I felt bad for the 70 guys who purchased it.