I'm a watch nut. Mostly Swiss. For what it is worth this is by far the least expensive I have seen this model offered for. The closest is at J****S**** for 299.99 on sale. Even with Invicta Watch Group ( Eyal Lolo) now owning the brand and facility, I truly doubt that you will see a comparable price other than every now and then.
BTW, nothing against Invicta, they offer some VERY durable watches that look good. I was referring to Invicta not using mainstream advertising as in buying a page in Wristwatch Annual Magazine, Watches International Mag, Watchtime etc. Regardless of the company, whether Invicta, Rolex or Brand X, to get SWISS MADE on the watch you follow the Swiss regulated guidelines