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Well according to how the figures look like right now, we won't even make it to the first tier at 125 buyers. Therefore I doubt this drop will happen at all.
You're probably right, and that crappy render is at least partially to blame for it. This drop needed to spend a little more time in development.
Not only that, a lot of people just spent their keycap budget on Triump Adler, and then were massively disappointed in the quality of GMK and Massdrop shipping. Bad timing to run this drop.
To be fair the Triumph Adler quality issues didn't come up until after this drop had already started, so it was already too late at that point. But yes, I'm sure that put a huge damper on sales of this drop.