Heritor Lincoln Dual Time Skeleton Automatic Watch
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Product Description
The Heritor Lincoln is a dual-time skeleton watch that’s so named because of its undeniable focus on showing off the craftsmanship of the movement within. The entire front bezel serves as a window into the beautifully built 22-jewel automatic movement Read More
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"Mineral glass coated with sapphire" - Ok so a 700$ watch without a proper sapphire crystal? and what the hell is "jeweled automatic" - not mentioning the exact caliber used inside tells me its got some mid caliber to begin with which is hilarious. This watch probably ain't worth even 110$. Lmao
And you may ask yourself:
What likely explains the Heritor Automatic Lincoln Semi-Skeleton Leather-Band Watch advertised with an MSRP of $730 now being sold and widely available for $109?
And you may tell yourself:
The significant price reduction of the Heritor Automatic Lincoln Semi-Skeleton Leather-Band Watch from its MSRP of $730 to $109 can likely be attributed to several factors:
1. Inflated MSRP Strategy
• Some brands use an inflated Manufacturer’s Suggested Retail Price (MSRP) as a marketing tactic to create the illusion of a premium product. This allows them to offer steep discounts that seem like an incredible bargain, enticing buyers who might not scrutinize the true value of the watch.
2. Market Positioning and Oversupply
• Heritor is a microbrand or fashion-oriented watch company. Unlike established luxury or heritage brands, they may overproduce certain models, leading to excess inventory. Selling at deep discounts helps clear this inventory.
3. Lack of Established Brand Prestige
• Unlike brands such as Seiko, Hamilton, or Tissot, Heritor lacks the long-standing history and reputation for horological craftsmanship. This makes their watches less desirable at the higher MSRP, limiting their appeal at full price.
4. Materials and Manufacturing Costs
• While the watch may look luxurious, the actual materials, movement, and manufacturing might not justify the $730 price. Many microbrands use generic automatic movements (e.g., Miyota or Seagull) that are reliable but inexpensive, and the rest of the cost goes toward aesthetic design rather than functional quality.
5. Promotional Pricing Practices
• The watch might have always been intended to sell at a much lower price than the MSRP, with the “discounted” price used to make the watch appear like a high-value deal. This pricing model is common in mid-tier fashion and accessory markets.
6. Brand Saturation or Decline
• If Heritor is no longer sustaining demand or competing effectively, retailers may liquidate stock to recover costs. This often occurs with niche brands struggling to maintain relevance in a competitive market.
Conclusion
The dramatic price drop suggests that the $730 MSRP was likely not a reflection of the watch’s true market value or quality. The $109 price point may be more realistic for what the watch offers in terms of materials, movement, and brand perception. For prospective buyers, comparing it to similarly priced alternatives from established brands will help ensure better long-term value and satisfaction.
And you may say to yourself:My god, this is not my beautiful watch--this is costume jewelry!
"Same as it ever was, same as it ever was, same as it ever was..."
Good catch! I'd almost forgotten about Stührling (or at least I tried to forget), but following your links, I did a little exploring and found their Diver collection. Most of them weren't half-bad. Their other offerings Homage/Copies of the usual Swiss suspects were pretty okay looking as well. Drop should check them out.
As for the movements, at the selling prices, you can't expect too much better--they're adequate
RayFThis made me laugh as much as when Matt Damon quotes Kashmir.
Thank you Ray
"Letting the days go by, let the water hold me down
Letting the days go by, water flowing underground
Into the blue again after the money's gone
Once in a lifetime, water flowing underground"
genuine leather strap, sapphire coated, chinese movement.... y tho? im sorry but these are some horrible watches showing up on here. i get that everyone has different taste but these mass produced drop shipped junk watches are just sad. i hope nobody buys these. you can get real watches for that price point. you can get a gshock. an infinitely better watch.