Their regular one looks kinda like a snuff can. this one seems more like a 4 stage grinder.
I mean, I see the 'every day' part getting covered, but more in the sense of 'chronic' if you follow me. I'm not certain I see the 'carry' unless you're carrying it over to the Volcano to pack the chamber.
i think these actually look kinda cool. I just dunno that I'd carry it around with me like a wallet or a flashlight or a knife. I think it's kinda more a 'sock drawer' sorta thing.