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If it's "Only on Massdrop", why is it "$19.99 ~$24.99"
When/where has it ever been $24.99?
It's a good product. It doesn't need sleaziness to sell. Just spare the crap and stick to the cap, please.
I think it's because the HotKeysProject's keycaps normally sell for about $20 to $30, on average about $25:
One of the exceptions is the Skull Bones series which are normally around $20 and have overall the same technique as the XX) ones:
Not sure if HKP plans to supply the XX) later down the road in his website, but I believe they would be $25 there given the MRSP seen here. But I agree with you, sometimes these MRSP things can be a bit misleading.
ditto on what mito said - it's based off the information HKP provided, as well as the pricing history in the HKP collection.