Wow, this is just absurd. At best, a $15 Chinese movement, a steel case, and a glass crystal. They couldn't even spend the extra $10 on a sapphire crystal that won't scratch or shatter on you? There is simply no way to justify more than $75 for this watch. Unfortunately, there are more and more of these watch "brands" popping up that do nothing more than re-brand a Chinese watch with a European sounding name and a convoluted backstory. When you compare this to what you can get from Seiko, or even the classic Invicta 8926 (and for under $100), there is no reason to even consider "brands" like this.