Well, you can't argue that people will spend money on this set. right now 199 users has already requested this product again.
Sure, there are only 3 money cards in here, with the EV of opening a pack, you will definitely loose money. I'd be the first to tell people never crack packs, just buy singles. but hey in this case, a shop like our LGS' can make double the money back hosting a draft, they sell for 9$ a pack on TCG, and 222$ for a box, so this is a deal when you can snag 5-6 box at once.
Another selling point is that cards from this set will not be in MMA2015