I'm sorry but that price is absurd for a BOX Switch thats competing along the lines of the Novelkey's BOX Royal switches, even compared to other BOX Switches that price is ridiculous and I see no way for it to be justified other than it being marked up just because other "famous" tactile Switches like Zeal's or MD Holy Pandas are sold around that price per switch point.
BOX Royals being the closest thing are sold for around $0.45 - $0.50 a Switch, for a pack of 70 your would usually pay around $33.00 or $35.00 depending on vendor, here your asking for 70 switches for $52.00, that goes down to being $0.70-$0.75 a switch , literally $0.30 cents away from being a dollar a switch, compare this to the price of other more common BOX Switches that are usually sold around $0.30 a switch, its a markup of roughly 40%...
So how about explaining the big reason behind the 40% markup? The highest I would drop on these (no pun intended) would be $0.55 a switch or $40.00 for 70 switches and thats with the risk that these are even decent seeing as there is not currently much information on these at the moment.
Hard pass but I'd rather get these for a lower price elsewhere down the line than pay a markup of %40 when BOX Royals only have a markup of %20.