Tex-ArozziOhh great! Thank you that clears things up. For people that just look at the title and price and then check Amazon it's easy to be turned away from drops like this. Wish it would be more obvious that this is a different product. But thank you for clearing up the confusion.
https://www.amazon.com/LG-Electronics-27UD68P-B-LED-Lit-Monitor/dp/B01F3H4JGK/ref=sr_1_1?s=electronics&ie=UTF8&qid=1475259195&sr=1-1&keywords=27UD68P-B
Amazon does have the 27UD68-P model for $391.90 (Consumer Series) https://www.amazon.com/LG-27UD68-P-27-Inch-Monitor-FreeSync/dp/B01CH9ZTI4/ref=sr_1_2?s=electronics&ie=UTF8&qid=1475259259&sr=1-2&keywords=27UD68P-B
We are selling the 27UD68P-B commercial grade display. This monitor comes with a 3 year warranty that covers the backlight. The warranty on the 27UD68-P consumer grade display has a 1 year warranty and it does not cover the backlight.
@grealyj @A_Pollo