I'm wearing Luminox the last 10 years. I know Luminox is not a brand for everyone, who buys Luminox does not buy a brand name, to me these watches have an excellent balance between design, techincal features, good quality and individuality. I like watches with personality, Luminox is not a marketing brand, it's an independent company who only focus in watches and makes cool stuff. By the way I friend of mine got a SR-71, the color of the dial is amazing depending on the light and the finishing of the black coating looks like velvet. On top of that Valjoux 7750 is an iconic movement, one of the most reliable that have been made by the Swiss industry in the last decades.