stephen.scharfI use to think the same thing until I purchased a Victorinox Swiss Army Chronograph that was 45mm. It really does "own" my small wrist but it's weird how you become use to it and then trying to back to say a 40mm feels way too small. I have dumped or given away several really nice brand name watches smaller than 43mm. Can't do it any longer. My lose is their gain. Just my two cents. I'm sure, like most, once you get use to the larger dial, you will never turn back:)