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"Here's the deal: One lucky purchaser will have the option for a free upgrade from his or her Purplehearts to a super sweet, super pricey setup"
Requiring a purchase for entry into a sweepstakes is illegal in the United States. Maybe Massdrop thinks they have found a loophole. I suspect the FTC would not agree.
It's not really a sweepstakes: they're just adding an extra incentive to buy, not unlike their grab bags. Besides, why would you complain about it? Even if they were forced to remove the prize, I'm sure they wouldn't raffle it off for free.
They're selling a chance to win an expensive headphone+dac+amp. That chance takes the form of an order upgrade. Appears like a scammy attempt to get around sweepstakes law.
Nope, what we're doing is not qualified as a lottery or sweepstakes. It's a mechanic popular in Japanese ecommerce and mobile gaming called "gacha". The key difference is you're buying a thing, with the chance you get a way better thing instead, that's gacha. Lottery or sweepstakes would have you buying nothing, with the chance you get a really good thing.
It's the same mechanic used in all of our Massdrop Blue Boxes.
Thanks for explaining what that type of promotion is called. I'll read up on it.
Why would u call it scammy atempt if they are doing this for your benefit also?
It's not for my benefit, it's to drive more purchases.
Thats how it works my man, its a win win situation for both. You get a chance to get more than what you pay for, ur not losing anything :) I'm not sure how it is not for your benefit?
He's right. It's totally legal. For example in Steam/Valve online games you can purchase a "key" for a chance at winning certain items of which some are much more valuable than the other.
What if I don't actually consider HD800 a "way better thing" ?
I am not alone in saying, I will trade you a pair of new PH plus a Ben Franklin or two to make you whole.
The horror..a promo to drive sales up.. quick call a lawyer. .. and then after that stop ladies night special at the local pub.... It's a wonder how we survived as a country a such injustices