Hey Everyone, thanks for coming to our interest check for the Massdrop Puro White Low-Top Sneaker!
If you go to any Men’s Style community (forums, subreddits, etc) you’ll see that one of the most popular types of posts is called “What did you wear today?”. Look through a stack of WDYWT posts and you’ll start noticing similarities, folks using a single piece across multiple types of outfits. One of the most commonly featured items in these posts is the white low-top sneaker. It’s simple, it works with jeans, it works with chinos, it works with shorts, it works with sweats, etc. As our writer Kristina so elegantly said in the description “It’s versatile enough to finish off a wide range of looks and casual enough to add style without making a statement”.
This page is an interest check, if there’s a strong positive response we will launch this shoe, if not, we won’t. This is our first interest check on a Massdrop Made product in Men’s Apparel, so I wanted to share some of the logic and reasoning behind why we’re doing this:
For all of our Massdrop Made products, whether it’s the Planck keyboard kit, the K7XX headphone, or our Brass AAA flashlight, we have to meet a Minimum Order Quantity to get our manufacturing partners interested and achieve the price needed to make these products accessible. If you’re a company that makes 100,000 flashlights a year, you’re probably not interested in a new order for 100 lights, it’s not worth the time, and you can’t get volume pricing on parts, so costs will be high for everyone.
Generally speaking, we don’t surface these Minimum Order Quantity requirements because it would look daunting, leading a lot of interested parties to say “Wow, you need 1000 to hit the drop? I’ll check back in a few days and if it’s above X, then I’ll jump”.
We are willing to take the risk and trust we’ll sell at least the MOQ based on our historical sales data. Say we launch a $200 open back headphone, we’ve got a huge amount of sales data for products of that type, which leads us to be very confident in our ability to determine whether or not we can hit a given MOQ.
That’s how we usually do it, but we can’t do that here because we haven’t sold enough sneakers of this type, thus we don’t have the sales data and evidence to outweigh the risk.
Where the “Request” button is usually just an email signup, today it’s serving the purpose of an interest check. Please click “Request” if you’d buy these shoes for $89.99 shipped in the US (low international shipping rates as with all our Massdrop Made products). If you don’t want to buy them, please don’t click it.
We’re going to gauge the level of requests over the next few days, and if the volume is high enough relative to our MOQ, we’ll launch the drop as we normally do, taking the risk on good faith that you’ll follow through on your request.
Massdrop is a community, not only in the sense that we have discussions and polls, but also in the sense that we ask for your thoughts, your participation, and your help making decisions.
Let us know what you think!