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Will
7401
Chief Product Officer
Mar 16, 2017
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Hey Everyone, thanks for coming to our interest check for the Massdrop Puro White Low-Top Sneaker!
If you go to any Men’s Style community (forums, subreddits, etc) you’ll see that one of the most popular types of posts is called “What did you wear today?”. Look through a stack of WDYWT posts and you’ll start noticing similarities, folks using a single piece across multiple types of outfits. One of the most commonly featured items in these posts is the white low-top sneaker. It’s simple, it works with jeans, it works with chinos, it works with shorts, it works with sweats, etc. As our writer Kristina so elegantly said in the description “It’s versatile enough to finish off a wide range of looks and casual enough to add style without making a statement”.
This page is an interest check, if there’s a strong positive response we will launch this shoe, if not, we won’t. This is our first interest check on a Massdrop Made product in Men’s Apparel, so I wanted to share some of the logic and reasoning behind why we’re doing this:
For all of our Massdrop Made products, whether it’s the Planck keyboard kit, the K7XX headphone, or our Brass AAA flashlight, we have to meet a Minimum Order Quantity to get our manufacturing partners interested and achieve the price needed to make these products accessible. If you’re a company that makes 100,000 flashlights a year, you’re probably not interested in a new order for 100 lights, it’s not worth the time, and you can’t get volume pricing on parts, so costs will be high for everyone.
Generally speaking, we don’t surface these Minimum Order Quantity requirements because it would look daunting, leading a lot of interested parties to say “Wow, you need 1000 to hit the drop? I’ll check back in a few days and if it’s above X, then I’ll jump”.
We are willing to take the risk and trust we’ll sell at least the MOQ based on our historical sales data. Say we launch a $200 open back headphone, we’ve got a huge amount of sales data for products of that type, which leads us to be very confident in our ability to determine whether or not we can hit a given MOQ.
That’s how we usually do it, but we can’t do that here because we haven’t sold enough sneakers of this type, thus we don’t have the sales data and evidence to outweigh the risk.
Where the “Request” button is usually just an email signup, today it’s serving the purpose of an interest check. Please click “Request” if you’d buy these shoes for $89.99 shipped in the US (low international shipping rates as with all our Massdrop Made products). If you don’t want to buy them, please don’t click it.
We’re going to gauge the level of requests over the next few days, and if the volume is high enough relative to our MOQ, we’ll launch the drop as we normally do, taking the risk on good faith that you’ll follow through on your request.
Massdrop is a community, not only in the sense that we have discussions and polls, but also in the sense that we ask for your thoughts, your participation, and your help making decisions.
Let us know what you think!
Mar 16, 2017
richardgao
866
Mar 16, 2017
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Will, Alex and I are going to be active in the discussion to answer any questions as well. We are all pretty excited about this as our first Massdrop Made interest check (as Will mentioned)!
Mar 16, 2017
dpj1
255
Mar 16, 2017
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I like that they are very low-key, with full-grain calfskin. They appear to be high quality. I love wearing my Adidas Rod Lavers, or Stan Smiths, or my Puma suedes, and I get compliments on them all the time. However, it is so difficult to get my head around the "no logo" look when we have become so accustomed to the opposite--incessant branding in this world where freaking Kanye (!) puts his name all over sneakers. It is the absence of a logo that is so conspicuous as to give me (only a little) pause.
Mar 16, 2017
mitchware
20
Mar 17, 2017
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To each his own I guess. The lack of logo on here is a major selling point for me - these are like a poor man's common project's. Can't wait to see these go to production.
Mar 17, 2017
dpj1
255
Mar 17, 2017
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It's refreshing, but it's just foreign.
Mar 17, 2017
turbo1
25
Mar 17, 2017
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I'd be interested in any color besides white.
Mar 17, 2017
andrewutz
0
May 16, 2017
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Kanye does NOT put his name all over his sneakers? his shoes are very minimal in the branding department. Not just with his adidas but with his own boot line, what are you talking about?
May 16, 2017
dpj1
255
May 16, 2017
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The name of the shoe is "Adidas Yeezy Boost 350." Yeezy = Kanye. $220 for toddler shoes? Gimme a f-ing break.
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May 16, 2017
andrewutz
0
Jun 2, 2017
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Where do you see " Yeezy" on that shoe. it's not on there, "sply-350" is because that is the model of the shoe. his name is on the fucking box but so is any other signature shoe. all of his shoes do not have much branding.
Jun 2, 2017
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