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You guys at Massdrop really need to give a warning if you are going to raise the price by 10%. I was considering buying the HD 6xx, but was waiting for my next paycheck to come in. Now I see that the price has jumped up to $220 unexpectedly? Unacceptable. The problem isn't even the amount of money. Given the reputation of these headphones, I would have gladly paid an extra $20. That's just a week of less Starbucks, and still a much better deal than what I could normally get. The problem is you not telling anyone that you were going to change the price. It feels like a betrayal to your community. I get that the headphones were probably underpriced, but if you just told the community "we need to increase the price to $220, otherwise we will not be able to continue selling the HD 6XX. The price will increase on xxxx" then you would have received a much better reaction from the community. The only complaints would be people two months from now saying they wished they had found out about the 6XX before the price increase.
The way you've handled this shows you are completely out of touch with the community, or worse:you knew exactly what you were doing and wanted to scare people into buying; that you thought increasing the price without warning would make people afraid that the price could increase unexpectedly again and that they should buy before it's too late. Honestly, if that was your plan, shame on you. It also probably didn't work, given all the comments in the discussion. Any increase in sales from this move is only going to help you in the short-term, as you've severely damaged your reputation. You need to do something to address this situation, and not just post saying they were always underpriced. There should be a temporary price drop to the original price with a clear indication that it will not last, in addition to a formal apology to the community. (There should also be a refund on the difference to those you scared into buying at $220, but I doubt you would do that)
Lastly, Steve El-Hage's post about the price increases is not an excuse for what you've done. Clicking the link to the post, I can see that it says 880views. 880! Hardly anyone actually saw that post, and it also didn't specifically list any items that would be receiving a price increase. It honestly just seems like something that was posted pre-emptively to reference as an excuse for not giving the community warning. It's also ironic that the post mentions bettering the customer experience, such as with ANNOUNCEMENTS. Maybe I'll end up buying these headphones in a couple months once I'm not so frustrated with your company, but for now, I don't want to show you any support.
That post is such a cop out, it basically says don't trust the prices because any and all of them are subject to increases at any time.
It covers everything on here basically and it's completely glad handing with the puff of smoke towards "better customer service".
Surprise have a price increase on current stock is super shady and you know it was all about the greed.
They are either out of touch or don't give a damn about the community. An honest upstanding company would have handled the price increase like so:
Wait the12 hours and I'll guess 50 sales tops, at $200. Let the drop time out, post about a price increase, wait a day new drop at a new price.
No massive outrage, no customers feeling betrayed, and everyone is happy. The way they handled it was social engineering to scare people into buying because the initial reaction was: oh no they are out or they are running out of parts.
I was burned by the surprise price increase and now I'm seriously debating if I'll ever buy these. I may go used just so MD never sees a penny from me. That's how upset, disappointed, and hurt I am by their callous behavior.