For people who don't have the hd650 already and like the color its a steal though.
I've only owned AKG and Fostex headphones before (k553, k612, t50rp), these will be a great addition to my collection :)
I agree, its a very attractive price regardless. I haven't ever tried the 650 either, so I might have to give these a go. The real attractive part here for me is not innovation or new colors, but 200 bucks for a brand new HD650 sounds good.