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Right, that is some bullshit right there, seeing as these are a pair of reconfigured K702's, which cost less than $170 in some stores, and anyways not even close to the whooping $649 MSRP listed here. Also, these are are exclusive to Massdrop, so there isn't really and MSRP to begin with. $199 is still a decent price, but the only way to justify that MSRP is that they are a limited edition, and it seems not even that limited.
The original K712 Pro's have a MSRP of $649 I think. You can't get them from AKG directly now but from BH they are $499. I bought mine before mass drop had started to design their copy. Mine that I paid $350 for from BH 5 years ago say they are made in Slovakia while the newer ones on ebay for $240 say they were made in Austria. It's all just a mess now.