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There is no need for numbering the headphones, if they keep on selling these. I don't mind it not being limited edition but I do mind being deceived by false advertising.
They're trying to make it sound like numbering is something special. It's a serial number. That is all. There's also nothing special about the two-tone color scheme; it's used on the 712 which is a relabeled 702 Anniversary. This and the sketchy "$649 MSRP" claim (which is the price of the Austrian-made version) are leaving a bit of a bad taste in my mouth.
It's not just the numbering though, it's the whole idea of the headphones being limited. That's total false advertising!!!!