Price changes are your prerogative, and $115 was a steal, although if you look at the number of units sold you'll notice what I think is a significant correlation, and inverse relationship, between that figure and the price. Sometimes a "steal" is only such from the narrow, middle-management perspective, the ones only worried about this quarter's numbers. Step back and consider long-term questions of customer engagement and acquisition, "steals" quite often look like brilliant long-term business planning. "Amateurs discuss tactics, professionals discuss strategy," said von Clausewitz (supposedly).
All of that is none of my business though, really. My only complaint is that it's customary in the knife business to give a bit of warning. Spyderco and Benchmade usually announce their (basically annual these days) price increases right after Xmas, then make the change about the second week of January. That's an extreme example, but illustrative; even 24 hrs grace period would have actually helped me a lot in this case. Literally, that would have been the difference between me owning a Buc and now not, unfortunately. $ is tight right now so when I came up on $120 last week there was no question it was going towards a knife. I wanted to buy the best knife possible for that much or less, so I'd been thinking, looking, considering, testing, comparing, and then yesterday it hit me--Massdrop's Buc is only $115, and has free shipping! Now THAT is the undeniable best deal for the money! So to they site I came all ready to buy...and wondered if I was losing my mind. I NEVER forget knife prices.
So I appreciate publically acknowledging the price change, at least. That's actually more than some companies have done lately (looking right at you Microtech; I love you, but...we need to talk about our relationship). But if you have to raise prices on knives again, send an email notice with a little grace period. If that had occurred here I would have a Buc and would have feel great that Massdrop took care of me by telling me about the change proactively and with time for me to take advantage of the old price. Simple-minded MBA-types shrink in horror at the idea--"we don't want to advertise a price increase!"--but folks who understand humans know this isn't the case. Proactively delivering news people might not like, combined with a grace period before the change, actually makes people MORE likely to retain goodwill for the company, and defend their price increases as necessary. It's like a kid who breaks something and brings it to his parents straight away: the fact he didn't lie or try to hide it makes the parents feel less upset about the broken item than pleased to have a kid they can trust. As much as said MBA-types wish it, customers--the engaged ones anyway--are going to notice, so turn the negative into a positive by telling them in advance. Win/win.