I'm not trying to justify the price increase as like many of the people here I don't like paying more for something that originally began at a very aggressive low price, but lets be honest... it's still a good deal. I love mine (green G10) and for the materials its still very competitively priced. Take a look at other LARGER production companies and not only do they have MAP standards, they routinely increase prices every other year or so. I remember when Delicas could be bought new in the mid-$50s range and now they retailer (read: NOT Amazon) for a hair under $80. People are still supporting Spyderco, yet on here, for $20 more, you have G10 in several colors with full liners, deep carry clip and S35vn steel and everyone loses their minds because they didn't get it at the intro price. Just try and pick one up like I did in the secondary market and move on. Like others have mentioned, the Design is great, it makes a fantastic office EDC knife, and the blade slices like it is working overtime. For the price you are still getting great quality and design from the likes of WE Knife Co. and Ferrum Forge.