paquisimoHonestly not sure, I'm definitely new to custom cables. I've heard they start at $60 USD so this seems fair, just too much for me in my situation.
AndrewRobsRead a bunch of the comments already posted here - this price is outrageous. Theres a LOT of videos on youtube about how to DIY these and while I totally get that you might not want to get involved in that, A) its really not that hard - I've never soldered before and tried it with my first able and I loved it and it looks great. It can be a bit time consuming though. B) its more a point about how a lot of people are making these, and doing a great job at them so the market should have plenty of options to get custom cables like this affordable. FWIW the kit you can buy at ZAP! cables is basically 20 bucks. Even if you spent another 50 on soldering iron and some other stuff, you could then basically start your own business selling these cables on etsy/ebay ;)