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A better MSRP for this would be $12.25, as that's the actual expected value (EV) of a box, excluding the unlock prizes.
It would be slightly lower using amazon prices.
The likelihood of getting any one of the prizes would add very little to the EV. At this point, with about 750 boxes sold, the total EV from the unlocks is around $.20. Prize EV will be $.25 when the second prize is unlocked, $.325 when the third prize gets unlocked, $.38333... at the fourth unlock, and $.3875 when all prizes unlock. From then on the EV from prizes will fall indefinitely. It will be back down to $.31 at 5000 boxes sold, $.2583333... when 6000 boxes have been sold, and will be back where we are now if 7750 boxes are sold.
$50 is a significantly inflated MSRP for this blue box.