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So, even if 95% here because of lottery after receiving their IEM they will use it, and even if only 5-10% will say something positive about it somewhere on forums etc. will be good for company in general. It is one of the way's to spread the word. Personally i'am here 60% because of price and possibility to compare something else to my current set-up. And 40% because of lottery (it was somewhat a final push, because i like lotteries but don't win anything descent), if price would be >50 USD, i wouldn't be here no matter what prize would be. I wanted "normally" priced and i hope quality IEM to try.
Nobody would deny that this will be very lucrative for MD and MEElectronics, we're just making it clear that this is basically gambling. In fact, it's more sinister than gambling. I bet most users here would rather pay $1 for a random chance to win the HD 800 than $25 for the IEMs + the chance to win.
Everyone not happy here could just go and buy national lottery ticket for 1$, or go to casino for "gambling"... Here you get for what you pay for, as MSRP of cheapest MEElectonics IEM's from this deal is more than 25$ + possibility to get even more. It is not gambling, another way of marketing and rather transparent by the way.