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One last pun... Actual testimonials from many customers....
"After this break-in period (280 hours), I played disc after disc and became a believer in Morrow Audio's hype. The bass was spectacular, the highs were open and nicely extended, but the midrange with female vocals or acoustic instruments, like guitar and piano, became surreal. Whitney Houston and Karen Carpenter came to life. Recordings which were really good became great!"
"As the cables break in, the bass and lower midrange fill out, and the cables become much more extended at the frequency extremes."
"Amazing clarity of sound and deep bass"
"Clear, precise, great rhythm, deep clear bass, inner detail..."
"They have great clarity, presence, extension and just sound beautiful! I believe these are quite special."
"The cables have a very natural sound and do an excellent job of preserving the natural timbre of instruments."
"The sound stage is huge! I'm very happy."
"There is substantially more bass with no loss of clarity/ definition. The midrange/ highs sound very natural."
"I'm amazed at how much the sound improved after the break-in period."
"Great audio cables Mike! BIG improvement on my audio system... sound stage, focus, tone quality, it is all there."
Morrow Audio, do you not feel that it would be more honest to just have testimonials and focus on the build quality? The hand-wavey science seems like it's meant to elicit cognitive dissonance and trigger a placebo effect.
I don't want to seem like I'm beating on you, but feel that it's somewhat unethical to play to peoples psychology like this. I don't really expect a response from you, as I don't really think you could say anything that wouldn't damage your sales, but I would love to hear what you have to say.