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The people who know how to get the same thing cheaper somewhere else because they know how to do basic searches on popular e-tailers will not buy it, and their opinion of MD will rapidly erode to where they will dismiss most drops and only buy a few things they cannot get in their locale.
The people who dont know how to get the same thing cheaper somewhere else will be unsure about MD but will try it because of positive buzz they may have heard about it and, if MD is lucky, they read the discussions and figure out its not a deal which puts them in the same mental state above.
If they actually make the decision to purchase because they don't read the discussion, they will get ticked off enough after they have bought it that they will probably never buy anything from MD again and bad-mouth MD to everyone they know.
Why not just drop the lowest or 2nd-lowest priced Fluke ?
Anyone with a real electrical background will buy a true-RMS meter so this is for the home use that won't actually understand how to use it anyway so a Radio Shack special is just as good.
Fluke makes a great product but it's not something I would ever take to a job site it does to much and the "it grows legs and walks away" factor is to high. Besides the fact that a first/second year journeyman electrician at best would get a $10 tick tester/outlet tester plug combo.
I own a really good Fluke, it never leaves my home testbed. I take crap $20 meters with me everywhere else.