Just to chime in here. Most dealers on the web that sell for this price anyway are less than reliable. Evo is one of the ones I've heard about that took forever to deliver. I love supporting my LGS as often as I can, but lately the box prices have gone up to ~$120 and I'd really like to save the extra $$ since I always get at least 2 boxes of a new set. Either way, this is great pricing for a box from a reputable source. I trust Massdrop, and I'd like to see more of these in the future, so I see nothing wrong with supporting them. If you can get boxes at cost, that's amazing, but I have no problem shelling out a reasonable amount of money for a preorder.