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Wait, Peugeot as in the same company that makes cars?
Scoville scale isn't an out of ten scale, Massdrop.
But of course it is, so sayeth the MD copy writer! Those peppers are so hot, they're like 5000 degrees kelvin on the scoville scale!
Not sure how they could mess that up. I've never even heard people who know nothing about the scoville scale and use the word to sound cultured say scoville/10.