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RayF
19229
Oct 21, 2019
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I am constantly bemused by the number of commenters curious to learn what makes this or that pen a "tactical pen"--as if everyone is misconstruing the same point! In this case, where the word tactical is used (as in tactic--implying a strategy), it is the tactic or strategy of the seller, not the pen that is referenced. Here, the strategy of the seller (conspiring with MD) is to get you to fork over fifty-bucks for a $3 sliver of Ti and a $3 ballpoint refill. What you do with the pen after purchase (how it may save your life in an emergency, or whom you chose to assassinate with it, for instance) is of no concern to the manufacturer. They just want your dough--it's that simple!
Oct 21, 2019
mikethewrapper
15
Oct 30, 2019
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Also, just to add - it's usually one "tactical" aspect for these kinds of pens...in this particular instance, it's a tip that could break glass in case of emergency.....cool. super tactical. But that's exactly why copy writers these days make so much money for their jobs...it's all about how you word the product that invokes an urgency or necessity upon the customer...like oh wow, so not only is this pen shiny, but it could maybe - in an alternate universe/my dreams while waiting for it to arrive - get me out of a sticky situation and I'd be interviewed on the news and forever a bad-ass who used a pen to fend off an attacker......(because you know how frequent of a situation it is when you've got a pen and no clue what to do with it; writing? pshh....lol)
Oct 30, 2019
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